Keep Moving
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Commissioned by the ecological shoe brand Terra Plana, 'Keep Moving' consists of three new window installations by Studio HVN and Inca Starzinsky across London.
From 16 September to 6 October, 'Keep Moving' can be seen at
.
64 Neal Street, Covent Garden, London WC2H 9PQ
32 Brushfield Street, Spitalfields, London E1 6AT
155 Kensington High Street, London W8 6SU
Coinciding with this year’s London Design Festival, designers Henny van Nistelrooy
and Inca Starzinsky produce three window installations for shoe company Terra Plana.
Shoes are fundamentally connected to movement. And movement means more than merely walking: it means moving on, looking ahead, developing, adapting your way of thinking and style of living to the world around you.
Terra Plana take a pioneering role in the shoe industry, making shoes which are not only good for the environment, but also good for the wearer. Henny and Inca decided that exploring the concept of movement in all its senses was appropriate to a shoe company like Terra Plana.
The abstract ‘animation’ of a grey square exploding into a swarm of colourful, organic shapes evokes Terra Plana’s encouragement of people to think differently, to try something new and thereby maybe discover something wonderful, something unexpected.
The window installations use a zoetrope effect, creating a brief and abstract animation covering the entire window, activated by the passer-by’s own movement. It stops when you stop, it moves when you move. Therefore - 'Keep Moving'.
In collaboration with:
Inca Starzinsky
Client:
TerraPlana
Locations:
Neal Street
Kensington High Street
London
Year:
2010